E-commerce has risks

The internet is now the place to do business. An Online presence is now crucial for any serious business. Let’s look at the risks associated with e-commerce and how to reduce them.

There has been an increase in disputes and litigation arising from website content.

This can be attributed to business owners overlooking the legalities of the electronic environment and many business owners have been caught when they thought that they were safe. Education is the key here. You need to know if you are at risk and what to do to reduce them.

You may be breaching the law and placing your business at risk if your website:
• displays text or images which you or an employee did not produce
• displays trademarks owned by other parties
• runs competitions
• links to other websites
• does not display important legal documents
• sends electronic messages without a recipient’s consent

To reduce the risk resulting from your website content, you should consult an internet lawyer to conduct a full legal audit of your website and ensure your website displays legal documents which are drafted specifically for your website and business practices.

A website legal review involves an experienced internet lawyer reviewing the website and providing a written report which will identify actual or possible legal issues regarding your website.

For more information on the legalities of this subject please contact Jamie White from Ffrench Commercial Lawyers who has specialist knowledge in this area and can be contacted at niser@niser.org.au or 5442 5050.

Our offices in Cooroy are also supported by online marketing specialists who can assist local businesses and if you would like to discuss further please contact John Miles of Pink Monkey Search Marketing on 5442 5050.

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